[Exclusive Launch Review] Website In A Box

[Exclusive Launch Review] Website In A Box

When I had rebuilt Ultimate Mac’s redesigned site about a year ago, I did a lot of coding for it. This was because I built my own template from the ground-up to accommodate what I thought readers were going to expect from a new Mac enthusiast magazine. Luckily I had been a coder when building this […]

What Microsoft Can Learn from Apple Stores

What Microsoft Can Learn from Apple Stores

Apple stores are iconic: they give an awesome retail experience to customers who are either there to purchase a new Apple product or to simply seek service or repair for the ones they own. They have been relatively successful and are always bustling with customers. This is despite Apple’s products being priced exorbitantly: the iMac, […]

Apple in Education: Its Impact So far

Apple in Education: Its Impact So far

It’s easy to blame Apple tablets and smartphones for negatively affecting kids’ health and for lessening their attention spans. After all, technology has proven itself to be a bane in child development, right? People who believe this haven’t fully embraced technology yet and are blissfully aware of Apple’s foray into education. And no, Apple didn’t […]

Apple Watch News and Rumors Roundup

Apple Watch News and Rumors Roundup

The Apple Watch hasn’t had the sure-fire success of Apple’s other products – when the Apple Watch came out, it was more of a collective “oh, that’s nice” rather than a gasp. Would I feel comfortable in calling the Apple Watch a bust, though? Not really. With rumors swirling that the next installment of the […]

What Does the Future of Mac Look Like?

What Does the Future of Mac Look Like?

Arguably, the Mac has come very, very far since its early days – just look at the Retina display and have a rundown of the newest iMac models’ specifications. When the computer was first released as the Macintosh 31 years ago, Apple was facing stiff competition from the IBM’s personal computer. Arguably, it was advanced for its […]

Are the New iMacs Worth The Money?

Are the New iMacs Worth The Money?

Though the Mac is no longer Apple’s main selling point, it’s traditionally Apple’s flagship product. We can’t deny that it has been on a steady decline: most of the Mac computers being sold are MacBooks, AKA Apple laptops. However, this has not stopped Apple from creating and improving the new iMacs – there are two […]

The Case For (And Against) Apple’s Proprietary Obsession

The Case For (And Against) Apple’s Proprietary Obsession

While the rest of the tech world is adapting to the trends and embracing the set standards, Apple comes in, deviates from the norm, and just has to annoy people with its use of proprietary ports. This is evident in Apple’s push for the Lightning connector, which has been around since the iPhone 5. Apple […]

So, How Many Paying Apple Music Subscribers are Left?

So, How Many Paying Apple Music Subscribers are Left?

Since most Apple Music trial runs are over, several questions have been raised – the one that stands out most is this: how many subscribed to the service after the three month trial period? Apple entered the music streaming service scene at a bit of a questionable time, with Spotify, Pandora, and Rdio already providing millions of […]

The Complete Guide to Mac OS X El Capitan (10.11)

The Complete Guide to Mac OS X El Capitan (10.11)

Unfortunately, our review and round-up of new features to the OS X El Capitan 10.11 is not enough to give this operating system justice: it needs more coverage to let everyone know how awesome it is. This new operating system rolled out with the goal of improving Yosemite’s user interface further and for giving Mac […]

Is Apple a Cult? Ultimate Mac Weighs In

Is Apple a Cult? Ultimate Mac Weighs In

Undoubtedly, Apple’s marketing efforts have given it a huge – and dedicated – following. Fans are so loyal to the iPhone and iPad maker that they’ve gone to extreme lengths: from lining up days before the release of the iPhone 6s to them staunchly defending without argument. There have always been people who have suggested the […]

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